Gzip it for speed

Speed is the new Web factor to increase your organic SERP results.

How To Enable GZIP Compression For Even Greater Speeds.

Take advantage of GZIP compression ( and we do recommend this ), then you WILL need an .htaccess file to accomplish that part.

If you want to enable GZIP, create an .htaccess file in your WordPress® installation directory and put the following few lines in it. Alternatively, if you already have an .htaccess file, just add these lines to it, and that is all there is to it.

GZIP is now enabled!

<ifModule mod_gzip.c>
mod_gzip_on Yes
mod_gzip_dechunk Yes
mod_gzip_item_include file \.(html?|txt|css|js|php|pl)$
mod_gzip_item_include handler ^cgi-script$
mod_gzip_item_include mime ^text/.*
mod_gzip_item_include mime ^application/x-javascript.*
mod_gzip_item_exclude mime ^image/.*
mod_gzip_item_exclude rspheader ^Content-Encoding:.*gzip.*
</ifModule>

Speed up your site by compressing and caching your content

.htaccess information from ask Apache